Author Archives: Trademarks Tools

Under Armour sues Hotsuit for ‘copycat’ logo… but are they really that similar?

Under Armour has accused fellow sportswear company, Hotsuit, of trademark infringement. According to Under Armour, weight-loss and sauna suit brand Hotsuit is selling…
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Unhappy meal: McDonald’s serves Edmonton restaurant cease-and-desist order over cod burger

McDonald's Canada was not Lovin' It when they found out an Edmonton restaurant was serving up a cod burger called the Effing Filet…
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Toyota trademarks Hilux GR in Australia

Toyota has filed an all-new name for its Hilux in Australia that would be the highest performance model in the lineup. IT’S ONLY…
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Microsoft Trademarks The Xbox Series X Slogan, “Power Your Dreams”

When Microsoft introduced the Xbox Series X throughout The Game Awards in December, the corporate did so with the accompanying tagline: “Power Your…
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