Latest company updates and industry news

Under Armour sues Hotsuit for ‘copycat’ logo… but are they really that similar?

Under Armour has accused fellow sportswear company, Hotsuit, of trademark infringement. According to Under Armour, weight-loss and sauna suit brand Hotsuit is selling too-similar clothing stamped with a logo that's a copycat of the trademark UA design. The lawsuit claims…
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Unhappy meal: McDonald’s serves Edmonton restaurant cease-and-desist order over cod burger

McDonald's Canada was not Lovin' It when they found out an Edmonton restaurant was serving up a cod burger called the Effing Filet O' Fish. McDonald's Canada was not Lovin' It when they found out an Edmonton restaurant was serving…
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Toyota trademarks Hilux GR in Australia

Toyota has filed an all-new name for its Hilux in Australia that would be the highest performance model in the lineup. IT’S ONLY A matter of time until the Ford Ranger’s biggest competitor for sales, the Toyota Hilux, has a…
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Microsoft Trademarks The Xbox Series X Slogan, “Power Your Dreams”

When Microsoft introduced the Xbox Series X throughout The Game Awards in December, the corporate did so with the accompanying tagline: “Power Your Dreams.” The advertising and marketing slogan is supposed to speak that the brand new console is so…
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ID X Trademarks Hint at Naming Convention for Future AWD EVs

Trademark filings uncovered by Canada’s autoTRADER.ca give us a hint as to how Volkswagen will sell its coming range of electric vehicles. The trademarks include ID.4 X, ID.5 X, and ID.6 X. Although VW Vortex previously found trademarks for IDs…
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Backcountry.com faces boycotts, social media backlash over trademark lawsuits. But the company remains mum.

Outdoor enthusiasts aren’t letting go of their backcountry without a fight. As news spreads about Backcountry.com’s recent slew of legal actions against small business owners using the word “backcountry” in their names, so is public outrage. Within a few days…
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